B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 64,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.bbraunusa.com

Position Summary:

Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation.

Responsibilities: Essential Duties

• Conducts on going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines.
• Identifies and implements new product styles, patterns, line extensions, deletions.
• Maintains inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Creates promotions to move slow-selling items.
• Identifies product and service opportunities to meet market needs.
• Develops, analyzes and maintains competitive profiles for products and companies including literature resources.
• Develops implements and updates annually the business plan to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan.
• Develops short-term and long term product promotion strategies.
• Formulates effective pricing strategies.
• Produces accurate product sales forecasts in conjunction with Forecast and Planning Department and assists in maintaining it current on a monthly basis.
• Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance).
• Develops and manages new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications.
• Develops all marketing communications materials and promotional items (e.g. catalogs, brochures, giveaways, press releases, and training materials) for assigned product line.
• Distributes updates on products, the market, and competitive activities.
• Creates and maintains all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested.
• Provides technical product support to the sales force, customer service and managed care.
• Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required.
• Performs special projects as assigned.
• Leads team projects and cross-functional assignments.
• Drives and controls R&D process with suppliers and OEM customers.   
• Must comply with applicable ISO and FDA regulations as stated in Quality Manual
• Must embody the Company’s Vision, Mission and Values
• Other duties may be assigne

Secondary or peripheral job functions: 

• Must be able to travel domestically and internationally by air and car, and work occasional weekends. Must possess a valid government issued drivers license and passport.
• Requires excellent written and interpersonal communication skills.
• Computer skills in Windows, Lotus e-mail, Excel, Power Point and word processing desirable. SAP experience highly desirable.  
• This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.  
• Must comply with applicable ISO and FDA regulations as stated in the Quality Manual.
• Must embody the Company’s Vision, Mission, and Values.

Supervisory Responsibilities: 

• Support Associate Product Manager on projects, deliverables and development.

Expertise: Qualifications-Experience/Training/Education/Etc

Required:

• Bachelor’s degree in Business, Marketing, Engineering or equivalent 4 – 6 years work experience, specifically in Marketing field
• MBA or advanced degree preferred
• At least 4 years in medical device product management.
• 2 years of business to business sales experience preferred.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

Responsibilities: Other Duties:

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

Physical Demands:

While performing the duties of this job, the employee is expected to:

• Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

• Occasionally: Stand
• Frequently: Sit
• Constantly: N/A

Activities:

• Occasionally:  Standing, Walking
• Frequently: Finger feeling, Handling, Hearing - ordinary, fine distinction, loud (hearing protection required), Push/pull, Reaching upward and downward, Seeing                                                                                                  - depth perception, color vision, field of vision/peripheral, Sitting , Talking - ordinary, loud/quick
• Constantly:N/A

Environmental Conditions:

• Occasionally: Other
• Frequently:N/A
• Constantly:N/A

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Noise Intensity:Moderate
• Occasionally: Other
• Frequently:N/A
• Constantly:Office environment 

Salary Range: $95,000-$135,000

The targeted range for this role takes into account a range of factors that are considered when making compensation and hiring decisions; included but not limited to: skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Compensation decisions are dependent on the facts and circumstances of each case. The range provided is a reasonable estimate.

B. Braun offers an excellent benefits package, which includes healthcare, a 401(k) plan, and tuition reimbursement. To learn more about B. Braun and our safety healthcare products or view a listing of our employment opportunities, please visit us on the internet at www.bbraunusa.com.

Through its “Sharing Expertise®” initiative, B. Braun promotes best practices for continuous improvement of healthcare products and services.

We are an equal opportunity employer. We evaluate applications without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected characteristic. Know Your Rights: Workplace Discrimination is Illegal, click here.