- Collect and preliminary analyse information from market and competititors
- Get customer insights by marketing research and customer visit with sales team
- Provide data and insights of the product line to support the team to define marketing strategy of the product
- Plan product's lifecycle from new product launch to end-of-life assessment
- Implement KOL management strategy and plan relevant events- Plan and align marketing activities to support business goals and market needs
- Develop marketing content to support marketing campaigns and ensure customer engagement
- Generate and manage marketing assets to support sales efforts