Are you passionate to be in the role as Manager - eBusiness? Do you have experience in eBusiness Project Coordinator? If so, this opportunity could be for you! Join us at B. Braun, a leader in the medical devices industry, where your skills and experience will be recognized and celebrated. Take the next step in your career with us and help shape the future of healthcare!
As a Manager - eBusiness at B. Braun you will play a vital role in….
Your key responsibilities:
eCommerce Strategy & Execution
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Develop and implement regional eCommerce strategies to drive revenue growth, improve conversion rates, and enhance customer satisfaction.
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Conduct competitive analysis and identify emerging trends to keep eBusiness platforms competitive and innovative – aligned with Global ComEx.
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Align regional eBusiness initiatives with global digital strategies, ensuring consistency in brand messaging, pricing, and customer experience.
Digital Marketing & Customer Engagement linked to eBusiness channels
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Collaborate with the digital marketing team to design, implement, and optimize digital campaigns across channels (email, social media, SEO-Search engine Optimization, SEM – Search Engine marketing, etc.).
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Develop and manage customer engagement initiatives, including personalized communication, loyalty programs, and targeted promotions.
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Utilize data analytics to segment audiences, assess campaign performance, and drive continuous improvements in customer outreach.
Performance Analysis & Reporting
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Monitor eBusiness KPIs (conversion rate, MAU – Monthly Average User, average order value, traffic etc.) and analyse data to identify trends and areas for improvement.
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Generate and present regular performance reports to regional and global leadership teams including recommendations.
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Manage and track eBusiness budgets, providing regular updates to regional leadership about spend and ROI.
Cross-functional Collaboration
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Work closely with internal teams (Marketing, Sales, IT, SCM, Customer Service, etc.) to support a seamless eBusiness experience.
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Coordinate with product teams to plan and execute online product launches, assortment recommendations, and inventory management.
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Support regional organization in digital enablement topics, including dedicated people enablement support.
Customer Experience & UX Optimization
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Oversee the regional digital customer journey, including product presentation, navigation, site structure, and content to improve user engagement and ease of purchase.
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Champion the testing and implementation of A/B and multivariate testing to refine the online shopping experience and customer experience.
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Stay informed of eBusiness UX trends, ensuring digital platforms remain competitive and customer-centric.
What you will bring to the team:
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Bachelor’s Degree with extensive relevant working experience. Strong business acumen and operational understanding.
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Minimum 10 years of experience in eCommerce (B2B/B2C), digital commerce, marketplaces, or related channels.
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High proficiency in using ERP systems (Sales & Distribution), preferably SAP.
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Strong knowledge of API (Application Programming Interface) with hands-on implementation experience is preferred.
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Highly analytical, data-driven, and results-oriented; candidates with experience in Data Analytics / AI are preferred.
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Hands-on experience with OCR (Optical Character Recognition) solutions is highly preferred. Strong knowledge and practical experience with the Microsoft Power Platform.